Stop Building In The Dark.
The failure rate is 90%. The reason isn't code—it's market fit. PMF Signal replaces intuition with rigorous, hostile AI validation.
The Truth Over Comfort Engine
The Validation Crisis
Founders fall into the "Build Trap," spending months on engineering before testing demand. Friends and family give false positives. You need a hostile Red Team.
Signal-Based Engineering
Don't write code until you have a signal. We integrate Agentic AI workflows to quantify demand before a single commit is made.
Synthetic Focus Groups
Replace expensive user testing with AI personas that think and react like real users—complete with authentic complaints, preferences, and pain points.
The Operating System
01. The Roast Engine
The "Devil's Advocate" architecture designed to destroy your assumptions. It identifies the "Miracle" required for your business to work and provides a brutal pivot roadmap.
- Unit Economics Stress Test
- "Delusion Index" Calculation
- Persona Consensus Analysis
▶ WATCH DEMO (0:56)
> Calculating Delusion Index... 73%
> CRITICAL: Miracle assumption detected.
> VERDICT: Pivot Recommended.
02. Focus Lab
Stop relying on biased user interviews. Our Focus Lab deploys AI personas trained on real market complaints and user frustrations to give you brutally honest feedback.
- OCEAN Personality Customization
- Subject Vault Library
- Simulated PMF Score Voting
▶ WATCH DEMO (0:54)
03. Market Recon
Stop guessing who your competitors are. Our AI-powered Scout discovers hidden threats by searching the live web, then Deep Scans their strategies to reveal attack vectors and market positioning.
- AI-Powered Competitor Discovery
- Strategic Intelligence Briefings
- Threat Level & Attack Vector Analysis
▶ WATCH DEMO (0:32)
04. Final Verdict
The culmination of your protocol's signals. Our AI Engine aggregates data from all modules to generate a comprehensive verdict with Go/No-Go/Pivot recommendations.
- Holistic PMF Signal Score (0-100)
- Strategic Memo Export
- Prioritized Next Steps
▶ WATCH DEMO (0:39)
Who is this for?
"Sarah"
Needs a co-founder to handle business validation while she builds. Uses PMF Signal to avoid the "0 customers" nightmare.
"David"
Needs data to defend his roadmap. Uses Synthetic Focus Groups to test 5 feature variations before engineering starts.
"Elena"
Needs to filter noise. Uses PMF Signal to "Sanity Check" pitch decks and find omitted competitors.
Calculate Your Return on Truth
Founder
Based on $100/hr founder rate vs $29 bundle cost.
Product Manager
Based on $80/hr PM rate vs $99 bundle cost.
VC / Investor
Based on $500/hr partner rate vs $199 bundle cost.
Choose Your Signal Strength
5 Protocols / yr
For the Bootstrapped Founder like "Sarah" needing a brutal "Go/No-Go" score to stop building in the dark.
- 5 Protocols / Year
- 5,000 Total AI Credits / Year
- Roast Engine
- Focus Lab
- Market Recon
- Final Verdict
25 Protocols / yr
For the Product Manager like "David" using "Truth Over Comfort" data to defend roadmaps against executive whims.
- 25 Protocols / Year
- 30,000 Total AI Credits / Year
- Roast Engine
- Focus Lab
- Market Recon
- Final Verdict
100 Protocols / yr
For the VC/Investor like "Elena" needing a "Sanity Check" to filter deck noise and expose hidden competitors.
- 100 Protocols / Year
- 150,000 Total AI Credits / Year
- Roast Engine
- Focus Lab
- Market Recon
- Final Verdict
Refill Your Tank
Running low on AI fuel? Top up your project credits without moving tiers.
Common Questions
The Delusion Index is a proprietary score (0-100) calculated by our Roast Engine. It measures the gap between your business assumptions and strict financial realities (CAC vs LTV, burn rate) + market saturation. A high score means you're building in a fantasy land.
It's a hybrid. We use Synthetic Users (AI personas injected with real-time RAG memory of active markets) for qualitative feedback, and Real Market Tests (headless browsers + fake-door landing pages) for quantitative click-through data.
Signal Credits are the "fuel" for our AI agents. Each action—like roasting a pitch or running a focus group turn—consumes a small amount of credits. Your bundle comes with a generous starting tank, but heavy research may require more fuel.
If your protocols still have room but your tank is empty, you can purchase a Credit Top-up (starting at $10). This lets you finish your research without needing to buy a completely new project bundle.
No. Your yearly allocation of protocols and credits resets every year upon renewal. Unused top-ups do not expire.
Yes. The Scale plan includes white-labeled PDF exports of all Battlecards, Roast Reports, and Validator metrics. Perfect for due diligence or pitch decks.
That is the best time to use PMF Signal. We track demand *before* you write code, saving you months of wasted engineering time. Test the "Fake Door" before you build the house.